Build a Repeatable GTM Engine Without Hiring a $300k VP of Sales
If you need someone to own your go-to-market strategy, transition out of founder-led sales, and build a predictable B2B revenue engine, Farzad Khosravi steps in as your Fractional GTM Leader.
Real Work History Across Scaling Startups
Worked directly with CEO Todd Sullivan to refine messaging and GTM execution, helping Flightfox reach their best revenue year ever.
Built sales and growth teams at HeyDaily and Traversaal, closing enterprise clients like TripAdvisor and reaching $500k ARR in year one.
Ran engineering and sales alignment at The Chief Rebel and scaled Customer Success at Nylas from zero through its $120M Series C.
See the full operating record, company by company, with the numbers.
GTM Problems We Fix Right Away
"Only I can close deals."
Sales happen only when you're in the room because your sales process lives in your head instead of a repeatable playbook.
"Outbound emails get ignored."
You send 500 emails a week and get zero booked demos because your ICP targeting and value proposition are off-target.
"Sales promises unbuilt features."
Your sales messaging isn't aligned with product roadmap reality, creating customer churn right after onboarding.
"VP of Sales failed."
You spent $300k on a senior VP who expects an established sales team and refuses to build the initial outbound playbook.
Farzad Khosravi's Fractional GTM Playbook
Farzad Khosravi builds and scales Go-To-Market engines for B2B technology startups. Having built sales and growth teams at Flightfox, HeyDaily, The Chief Rebel, and Traversaal ($500k ARR), Farzad codifies founder-led sales into a repeatable playbook. He standardizes outbound sequences, builds pipeline metrics, and trains candidate specs so early-stage founders build scalable revenue engines without burning $300k on premature sales executive hires.
Fractional GTM Leader vs Full-Time VP of Sales
| GTM Factor | Farzad's Fractional GTM Service | Full-Time VP of Sales Hire |
|---|---|---|
| Annual Cash Cost | $48k – $120k retainer | $250k – $350k + commissions & benefits |
| Equity Dilution | 0% equity given away | 3% – 8% executive equity |
| Focus | Build sales playbook, ICP messaging, outbound conversion, GTM team build | Manage existing reps & long-term sales targets |
| Track Record | Flightfox, HeyDaily, Traversaal ($500k ARR), Nylas ($120M C) | Varies; high turnover risk at pre-seed/seed stage |
Proof Positive
"We've already started seeing big wins and are on track for our best year ever. I highly recommend working with Farzad."
Todd Sullivan
CEO • Flightfox
"Farzad's got tons of valuable resources and knows how to get you on the right path to make your startup successful."
Carlos Terol
Founder • Good Ripple
"With Farzad, we've been changing the way we market, strategize, and problem-solve for long-lasting solutions."
Cambria Taylor
Real Estate Investor • Investor
Frequently Asked Questions
What does a Fractional GTM (Go-To-Market) Leader do for B2B startups?
A Fractional GTM Leader builds and owns your revenue-generating funnel: aligning product, sales, outbound outreach, and marketing positioning into a repeatable engine. Farzad Khosravi built sales and growth teams at Flightfox, HeyDaily, The Chief Rebel, and Traversaal ($500k ARR), helping founders transition from founder-led sales to scalable revenue teams.
Why hire a Fractional GTM Leader instead of a full-time VP of Sales?
Hiring a full-time VP of Sales before reaching $2M ARR is risky. VCs routinely see early VP hires fail because the sales playbook hasn't been validated yet. A Fractional GTM Leader builds and tests the outbound sales playbook, designs candidate specs, and sets up pipeline metrics at 25% of the cost, so your first full-time sales hire succeeds.
How does Farzad Khosravi fix broken GTM pipelines?
We audit your positioning, ideal customer profile (ICP), lead conversion rates, and sales pitch reps. By stripping away weak outbound channels and focusing on high-intent customer discovery and targeted outreach, we build a predictable 60-day customer acquisition engine.
What companies has Farzad built GTM and sales engines for?
Farzad worked with CEO Todd Sullivan at Flightfox to drive their best revenue year ever. He built sales and growth teams at HeyDaily and The Chief Rebel, scaled Traversaal to $500k in first-year revenue with clients like TripAdvisor, and built customer success systems at Foundernest and Nylas ($120M Series C).
Book Your 30-Minute GTM Audit
We'll audit your current sales funnel, outbound conversion rate, and ideal customer profile. Zero sales pressure: just actionable revenue guidance.