Launch: insights for startup founders
6 posts in Launch.
By Farzad Khosravi Startup Pricing Strategy: How to Charge What You're Worth
Most founders underprice by 3-5x because they confuse cost-plus with value pricing. The framework I use with coaching clients to find the right number.
By Farzad Khosravi Product Market Fit Validation: Stop Building Blind
Product market fit validation, done with evidence instead of hope. The Sean Ellis 40% test, the signals that prove real demand, and when to build an MVP.
By Farzad Khosravi NO BS Guide to Effective Competitor Research
A no-BS guide to competitor research that actually informs strategy. The lightweight workflow for finding market gaps, exploits, and defensible positioning.
By Farzad Khosravi Startup Customer Onboarding: How to Get It Right
Most onboarding fails because founders run feature tours instead of getting users to one win. Here is how to design startup onboarding that actually retains.
By Farzad Khosravi Build Startup Products Your Customers Come Back For
The founder who listens before building beats the one who ships first and asks later. How to build startup products customers actually use and keep using.
By Farzad Khosravi How to Build an MVP (2026 Founder Guide)
How to build an MVP that actually validates your idea: a four-stage order to scope, build, test, and iterate without burning runway on the wrong features.